Technical SEO that lets every other ranking signal count
Great content cannot rank on a site Google struggles to crawl, index or load. Our technical SEO fixes the foundation, Core Web Vitals, crawlability, indexation, site architecture, schema and page speed, so the content and links you already have can finally do their job.
The engineering layer that the rest of your SEO sits on
Technical SEO makes sure search engines can reach every important page, understand what it is, and serve it fast on a phone. When that layer is broken, you can have the best content and the strongest backlinks in your market and still stall, because Google never crawls the pages, drops them from the index, or buries them for being slow.
Most sites we audit are leaking rankings to fixable problems: URLs blocked in robots.txt, thin and duplicate pages burning crawl budget, a slow Largest Contentful Paint on mobile, missing or invalid schema, and an internal link structure that hides the money pages three clicks deep. We find every one, prioritise by revenue impact, and fix the foundation first.
- Core Web Vitals that pass on real mobile devices, not just in the lab
- Clean crawl paths so Google spends its budget on pages that earn revenue
- Correct indexation, the right pages in, the wrong ones out
- Structured data that wins rich results and feeds AI answers
The technical SEO work, in plain English
Eight areas we audit, fix and monitor on every technical engagement.
Core Web Vitals & page speed
We profile LCP, INP and CLS on real mobile devices, then fix the causes: render-blocking scripts, oversized images, layout shift, slow servers and bloated themes.
Crawlability & crawl budget
We crawl your site the way Googlebot does, then clear the blockers: broken robots rules, redirect chains, orphan pages and budget wasted on parameters and duplicates.
Indexation control
We get your best pages indexed and the noise out: thin tags, faceted filters, staging copies and duplicate URLs. Canonicals, noindex and a clean XML sitemap keep the index tidy.
Site architecture
We restructure how pages link together so authority flows to your money pages and nothing important sits buried. A shallow, logical hierarchy is one of the most underrated ranking levers.
Schema & structured data
We add and validate the right schema, Organisation, LocalBusiness, Product, FAQ, Article, so you win rich results in Google and get understood and cited by AI engines and AI Overviews.
Redirects & link health
We map redirect chains and loops, fix internal 404s and soft 404s, and repair the broken links that bleed authority and waste crawl budget across the site.
HTTPS & security
We clear mixed-content warnings, enforce HTTPS sitewide, and resolve the certificate and protocol issues that erode trust signals and quietly cap your ceiling.
Mobile & rendering
Google indexes mobile-first. We test mobile usability, tap targets and JavaScript rendering so the version Google sees is the fast, complete one your customers do.
From failing Core Web Vitals to passing
An illustration of the swing a clean technical pass delivers on a typical mobile page.
Before · failing
After · passing
How we run a technical engagement
Audit first, fix by impact, then keep it healthy. No guesswork, no list of 300 trivial warnings.
Crawl & diagnose
- Full-site crawl plus real-device Core Web Vitals and field data
- Index coverage, log-file and Search Console review
- Architecture, schema and internal-link map
Prioritise & fix
- Every issue ranked by ranking and revenue impact, not severity labels
- We implement, or hand your developer exact, scoped tickets
- Speed, crawl and indexation fixes shipped first
Verify & monitor
- Re-crawl and re-test to prove each fix landed
- Ongoing Core Web Vitals and crawl monitoring with alerts
- Plain-English reporting on what moved and why
A technical foundation that scaled
Anonymised, but every number is real and exactly as reported.
Technical SEO questions, answered
Technical SEO is the work that lets search engines crawl, index and render your site fast and correctly. It matters because content and backlinks only count once Google can actually reach, understand and serve your pages. Fix the foundation and every other ranking signal starts working harder.
Core Web Vitals are Google's three real-user speed and stability metrics. The targets are LCP 2.5 seconds or under, INP 200 milliseconds or under, and CLS 0.1 or under. We measure them on real mobile devices using field data, because that is what Google uses to assess your site, not a single lab test.
We crawl your site the way Google does and cross-check Search Console's index coverage, so we can see exactly which pages are indexed, which are blocked or excluded, and which are wasting crawl budget. Then we use canonicals, noindex tags and a clean sitemap to get the right pages in and the noise out.
On its own, technical SEO removes the brakes rather than pushing the accelerator. It rarely makes a healthy site jump overnight, but it lifts the ceiling so your content and links can rank, and it routinely recovers pages that were being held back by crawl, index or speed problems. It is the highest-leverage place to start.
Both options work. We implement most technical fixes directly, and where your stack needs your own developer, we hand over precise, scoped tickets so nothing gets lost in translation. You work with a senior specialist throughout, not a junior passing notes.
See what is holding your rankings back
Get a free technical audit. We will show you the Core Web Vitals, crawl and indexation issues capping your site, and exactly what to fix first.